Blackburn with Darwen Borough Council ‘Red Route’ is to be made permanent

Blackburn with Darwen Borough Council 'Red Route' is to be made permanent | First red route north of Birmingham | Traffic management, traffic enforcement & road safety

Late last year we reported that Blackburn with Darwen Borough Council was tackling dangerous parking at a key route in the town, by installing high tech CCTV cameras from Videalert.

Cameras were installed on the A678 at Copy Nook on the Furthergate Link Road, a route that has been widened under the Pennine Reach Scheme to improve the flow of traffic buses between Hyndburn, Blackburn and Darwen. The cameras have been sited on the red route which was introduced in September 2017, to enforce ‘no stopping or loading’ in the designated area.

This was the first time that these powers have been used outside London, Birmingham and Edinburgh.

Recently, it has been announced that the Blackburn link road ‘red route’ is to be made permanent. This red route in Blackburn is the first red route north of Birmingham. The Deregulation Act 2015 enabled Highway Authorities to enforce Red Routes via CCTV for congestion management with the TMA 2004 in mind.

Videalert is the first company to deploy an unattended CCTV hosted enforcement system outside of London and the permanency of this system proves that it has addressed some of the serious safety issues that were occurring on this section of the road, including the number of dangerous offences such as parallel parking on the dual-carriage way, and driving in the wrong direction.

This video below illustrates such issues.

Blackburn with Darwen has recently been named as having the most children killed or seriously injured on its roads of anywhere in the country. It is concerning but demonstrates the need for the council to continue to make positive steps towards achieving safer roads.

Additionally, the reduction of idling on this stretch of road will improve air quality, reducing emissions in this area, and contribute positively to public health. As Blackburn with Darwen has also been named as the region with the second highest child mortality rate in the country, it is integral that progress is made to change driver behaviour and provide these children with better outcomes.

As our primary routes in major urban conurbations on major corridors suffer from ever increasing journey times through congestion and driving behaviour, it is important to understand what can be achieved with the correct enforcement tools deployed.

Videalert’s unique VCA certified video analytic enforcement technology can integrate with any back office system and provide real solutions.

For further information, please email us, or come and see us on stand C025 at Traffex/Parkex on the 2nd, 3rd and 4th April.


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